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How to run a
Volunteer Program
By
Rosie Williams
To
follow are tips you may want to consider when introducing volunteers into your
program. This article is aimed at
those who are newbies to the field of volunteer management.
Many
organisations today are aiming to add value to what they do by utilising
volunteer resources. Attracting volunteers in the new millennium may seem easy,
but keeping them is the trick - let's face it there are so many options for
people to choose from now days.
Let us examine a few of the possible reasons why some organisations are saying
that they can�t attract new people while others seem to have an endless stream
coming through their programs.
Online Resources
Reference Books
VOLUNTEERS
ARE BUSY PEOPLE
Firstly,
the concept that volunteers are people with little else to do is a false one.
Many volunteers are employed in paid work, have family commitments or are
trying to fit in leisure activities. Volunteering is often something that is
needing to be scheduled into rather busy life styles.
To
meet these changes, agencies who are wanting to attract volunteers will need to
be more flexible in the kind of roles they are asking volunteers to undertake.
Think
about the kind of training you are asking volunteers to participate in, the
hours you are asking volunteers to work, and the length of time that volunteers
are expected to stay with the organisation.
For
example the older generation of volunteers that many organisations aim to
attract - because they believe that they are more stable and reliable - may in
the near future find that this group, like may of the others, will want more
short term roles with a clear start and finish date. This group may be busy
travelling, looking after ageing parents or caring for grand children while
their adult children go to work. They may also be going back to undertake
further education, so think about these points as a starter in your recruitment
strategies.
VOLUNTEERS
CAN AFFORD TO BE FUSSY
There
are definite trends emerging out of the US and Canada that indicate that
volunteers of the very near future are going to be much more choosy about where
they go and what they get involved in.
Many
of the volunteers that are coming to us now are people who have worked in
professional roles and who are highly educated. These volunteers want meaningful roles that utilise their
existing skills and enable them to develop new ones. In
the near future there are going to be fewer people willing to do the jobs that
no one in the organisation wants to do like stuffing envelopes and filing.
Volunteers
are wanting to work in an organisation where they are seen as part of the team,
where they are consulted and their options are ask for and listened to, where
their efforts are acknowledge and appreciated and where there are clear
processes and policies. They will be looking for organisations where the service
that is provided (both to the consumer of the service and the volunteers) is
professional and well organised.
SOME
RELATIVELY NEW TRENDS
...... are you prepared to be creative and think outside the
square?
How
about considering these emerging trends for your organisation:
Family
Volunteering
-
This concept recognises that people are busy and often volunteering is yet
another thing that takes parents away from their families.
Family volunteering is something that can be done together.
Some ideal roles that spring to mind are door to door collecting, letter
box dropping, visiting the elderly in nursing homes or taking a disabled person
on outings. I am sure that you can come up with some of your own ideas where
families who wish to volunteer together can be utilised.
Corporate
Volunteer Involvement
-
Many corporations are now looking at alternate ways of contributing to the
broader communities than just simply donating money. Many are interested in
investing in their local community by providing 'in kind' support by
contributing their expertise or person hours.
It may be that you can approach a corporation with similar values to your
organisation or program that could for example, share their skills by developing
a database for you or by having them train some of your staff in computing.
Corporations
may release their Human Resource Officer for a few hours a week to come and
assist you with developing volunteer appraisal processes or have their publicity
department assist you to develop a recruitment campaign. They may also release a
worker from their training division to assist you in running an occupational
health and safety course. The
opportunities are endless!
Youth
Volunteering
-
I get a little tired of hearing that youth aren�t interested in being
involved! Younger people are often
quite clear about what they want to get out of their involvement. To get youth involved it has to be a fun place to work, where
meaningful roles are offered and where there is a possibility of obtaining a
reference. Young people may require the hours to be more flexible and volunteer
work offered out of regular hours may have a greater appeal to this group.
Younger volunteers need to receive recognition and appropriate feed back, and
they seem more attracted to episodic short term volunteering roles.
SOME
THINGS TO CONSIDER
If
you are considering introducing volunteers to your organisation may I suggest
you consider the following;
�
Why do you really want to involve volunteers?
�
Is this really the best solution to meet your organisations needs?
�
Who will be responsible for managing the team?
�
Who will recruit, train and provide ongoing support to them?
�
Do you have a reasonable budget allocated to run a volunteer program?
Your
state or regional volunteer centre will be able to assist you with information
and advice on the following:
You
will need:
Clear
volunteer job descriptions for each role volunteers undertake
A space
for them where they can put their bags, get a drink, sign in
(I
suspect for some organisations this is a given, however you�d be surprised how
many agencies don�t consider this and volunteers can�t get past the coded
door in the front entrance!)
To be
included as part of the team, this can be as simple as paid staff remembering
the volunteers names, being included in meetings and functions, being given the
information they need to do their role. (I also get annoyed when I hear people say that you can�t give
volunteers appropriate information because they can�t be trusted to maintain
confidentiality�.. I think that is nonsense and I am happy for you to debate
this with me!)
Policies
and guidelines which could include;
�
Code of Conduct
�
Code of Ethics
�
Media contact
�
Processes for dealing with unsatisfactory conduct
�
Changes to work conditions (eg; guidelines around taking on extra tasks
or shifts)
�
Out of pocket expenses claims (eg what can be claimed, how much, what
process will be use)
�
Occupational Health and Safety
�
Accepting gifts
�
Complaints process
To
provide appropriate out of pocket expenses suitable for the role being
undertaken
To maintain a duty of care
To
supply any relevant protective clothing or equipment
Have
appropriate insurance cover for volunteers
To
provide orientation which may include:
�
Giving volunteers information about the agency
�
Who the key people are and who they report to when on shift
�
What the boundaries of their role are
�
Rights and responsibilities
�
A visit to the area of work and it maybe useful to mentor a new volunteer
with a more experienced one
To
provide appropriate training
Many volunteers today come with a range of experiences, skills, and
training. You might consider giving people recognition of prior learning when
asking them to participate in your training program.
Some
generic topics may include:
�
Occupational Health and safety
�
Confidentiality
�
Customer Service
�
Effective communication
�
Being non judgemental and accepting and values skills session
�
To
provide ongoing supervision that may include;
�
Team meetings
�
Quarterly evaluations of how the volunteer is finding the role �
v
Are they being provided with adequate support?
v
Are they enjoying the role?
v
Are they satisfied with the training they have been provided with?
v
Is there anything they need from you at the moment?
v
How has the volunteer been going in the role?
v
Are the key people who work with them satisfied with their work and
supportive?
�
On-going opportunities to provide feedback, which may include catching up
with volunteers when they come in for shift or at a social function or morning
tea.
�
Recognition
opportunities such as presentations of certificates or service bars and social
events such as a BBQ during National Volunteers Week or Christmas lunch
subsidised by the agency. To
have the paid staff, director or CEO attend functions to show appreciation and
say a few words of thanks to the volunteers.
RECRUITMENT
TIPS
Recruitment
is huge topic and it may be that your local volunteer centre may run sessions
about some recruitment strategies. There
are also some good books on the topic that I have listed in the resource list at
the end of this article.
For
the purpose of this article I have included just a few things to consider:
Currently
there are a range of papers coming out particularly from the US that tells us
when we are writing recruitment advertisements that we need to highlight how the
person will benefit from becoming involved with your program.
What�s in it for them?
So
rather than putting out a desperate plea saying �we need�.� The
advertisement wording has a focus on �we offer you�..�.
At this stage I have found that in the northern area of Adelaide where I
work, it seems to work best to let people know they will be of help to others.
This possibly reflects the local culture here and it may be of use to you
to ask around your local networks about what has and has not worked in your
area.
I
have listed some great books in the reading list where you can get some good
ideas about the �how to � of recruitment.
SELECTION
Be
specific about the kind of person you would like to have involved to undertake
your volunteer tasks. I
know from personal experience that at times it is tempting to take on anyone and
everyone that enquires, however it could end up becoming a nightmare having
unsuitable people in your program, making your job a much harder one and
possibly damaging the reputation of your agency or program.
Once
you have decided who you want, it is useful to consider where you might find
this kind of person so you can target your publicity.
When
you are recruiting, make sure that you are organised and ready to take calls, to
send out information and meet with people for an interview - first impressions
are very important.
Have
a comprehensive application form that outlines medical details, asks for
previous paid and unpaid work experience, training and education, next of kin
and a professional person who maybe contacted for a reference.
Follow
up on referees (perhaps prepare a check list of suitable questions you would
like to ask) and decide if the role you are asking volunteers to undertake
warrants you undertaking a police record check
CONCLUSION:
At
times it is tempting to try to take short cuts in our work, however in my
experience it is far more beneficial to develop things the way we would like
them to remain than it is to try to change poor behaviour or entrenched work
practices some time later.
Although
there is quite a bit of work involved in developing a sound volunteer program,
it is well worth the effort to have a good foundation on which to build, and I
believe that through reputation and word of month your organisation will be able
to attract some great volunteers!
Good
Luck!
Bio
Rosie
Williams has managed volunteers in a range of sectors for the past eleven years.
She is currently employed as a Manager of Volunteer Programs with the Adelaide's
Lyell McEwin Regional Volunteer Association - one of Australia's largest and
broadest serving health based volunteer programs - where she has worked since
1998.
In
2000, Rosie worked as the Director of Volunteer Resources with the Chinook
Health Region in Alberta, Canada
One
of her strengths has been to provide peer support and assist smaller agencies
with the development of successful programs in a range of ways - from
coordinating and leading training to assisting organisation to lay the
foundations of a new program.
She
can be contacted by
e-mail
Online Resources:
Go Volunteer
Australian Volunteer Search
Volunteering Australia
Energize
E-volunteerism
Cybervpvm
Volunteer Management
Reference
Books:
Noble,
Joy & Rogers, L. (1998) Volunteer
Management: An essential guide.
South
Australia: Volunteering SA.
Ellis,
Susan J. (1996). The Volunteer Recruitment and Member Development Book. (2nd
edition). Philadelphia: Energize.
Fischer,
Lucy Rose & Schaffer, Kay Banister. (1993).
Older Volunteers: A guide to research and
practice. California: Sage Publications.
Gaskin,
Katharine. (1998). What young people want from volunteering. London: National Centre
for Volunteering UK.
Macduff,
Nancy. (1991).
Episodic Volunteering: Building the
short-term volunteer program. Walla
Walla: MBA Publishing.
Reynolds,
Kate (20010, Take Your Partner for the Corporate Tango; A Guide to Developing
Successful Business and Community Partnerships; Published by Volunteering SA
Inc.
Esmond,
Judy Ph.D. (2001)
Count Me In: 501 Ideas On
Recruiting Volunteers; Newseason Publications, Western Australia
McCurley,
Steve & Vineyard, Sue. (1998). 101
Tips for Volunteer Recruitment: Illinpois:
Heritage Arts Publishing.
Henderson,
Robyn & McAlister, Marg. (1998).
Be seen, Get Known, Move Ahead: A
Beginner�s Guide to Self Promotion. NSW:
Networking to Win
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